RollerBites®, the popular hot protein snack from Home Market Foods®, has officially kicked off its “Fuel Your Hustle™” campaign, a digital and experiential marketing initiative designed to drive trial and brand engagement among busy, on-the-go consumers.
The campaign launched on April 23 and centers on a key consumer insight: today’s convenience store shoppers are seeking high-quality, protein-packed snacks that keep up with their fast-paced lives. “This insight was the foundation for our campaign’s creative,” said Mike Curran, Senior Director of Marketing at Home Market Foods. “We know the core C-store shopper visits the roller grill multiple times per week and RollerBites is a top item on the grill. As younger Gen Z consumers enter the channel, we’re excited to share the RollerBites story with a new generation looking for craveable, protein-rich options on the go.”
Danielle Diggins, Senior Brand Manager for RollerBites, added: “RollerBites are stacked with 11 grams of protein per serving and bursting with bold, layered flavors made from juicy 100% white meat chicken and real, creamy cheese. They’re a satisfying, no-compromise snack that fuels any hustle.”
Running during the key Spring and Summer consumption windows for the convenience store channel, the campaign includes:
- A digital brand program to generate awareness and trial
- Digital consumer offers available to participating convenience retailers
- A brand sampling tour with over 55 stops across the Southeastern and Midwestern U.S.
“Fuel Your Hustle is not just a campaign, it’s an opportunity for C-store operators to activate a top-selling brand during peak season,” said Taylor Brunn, Customer Marketing Manager for Convenience Channel at Home Market Foods. “Retailers are responding positively to the energy and flexibility of the program, which drives attention to the grill and brings new consumers to the brand.”
