News

Rolling into a hot case near you: New RollerBites® SnackerZ Chicken & Cheese Bites and SideKICKS Loaded Potato Bites.

RollerBites® Snackerz Chicken & Cheese Bites bring bold flavor in a perfectly poppable format. No roller grill required, you can grab these snacks from the hot case. Made with tender, all-white meat and the highest quality ingredients with 15 grams of protein per serving, you’ll be able to fuel your hustle all day long.

RollerBites® SideKICKS Loaded Potato Bites that turn any snack into a full blown meal. With a crispy, craveable crunch on the outside and comfy, classic flavors on the inside, they’ll be your next snack obsession.

The hot case has never been so cool with these new additions to the RollerBites® portfolio.

Home Market Foods^® is thrilled to announce that thrill-seekers at select Six Flags^® amusement parks across the country can now enjoy the unbeatable flavor of Eisenberg^® Gourmet All Beef Franks at concession stands and food courts. 

This exciting new partnership brings the bold taste and premium quality of Eisenberg hot dogs to millions of park guests each year. Known for their signature family recipe, Eisenberg franks are made with the finest cuts of USDA beef, fresh spices, and absolutely no MSG or by-products—just real, honest flavor in every bite. 

“What started in a small family butcher shop has grown into a national favorite, and we’re proud to bring that legacy to Six Flags,” said Jacque Bray, National Accounts Manager at Home Market Foods. “Whether you’re braving roller coasters or relaxing with family, Eisenberg is now part of the experience.” 

As the leading name in family fun, Six Flags is the perfect match for the Eisenberg brand, which has become a staple at ballparks, stadiums, and entertainment venues across the U.S. This partnership not only delivers on taste but enhances the guest experience with high-quality, satisfying food options. 

So next time you’re at Six Flags, grab an Eisenberg frank—because great adventures deserve great hot dogs. 

RollerBites^®, the popular hot protein snack from Home Market Foods^®, has officially kicked off its “Fuel Your Hustle™” campaign, a digital and experiential marketing initiative designed to drive trial and brand engagement among busy, on-the-go consumers.

The campaign launched on April 23 and centers on a key consumer insight: today’s convenience store shoppers are seeking high-quality, protein-packed snacks that keep up with their fast-paced lives. “This insight was the foundation for our campaign’s creative,” said Mike Curran, Senior Director of Marketing at Home Market Foods. “We know the core C-store shopper visits the roller grill multiple times per week and RollerBites is a top item on the grill. As younger Gen Z consumers enter the channel, we’re excited to share the RollerBites story with a new generation looking for craveable, protein-rich options on the go.”

Danielle Diggins, Senior Brand Manager for RollerBites, added: “RollerBites are stacked with 11 grams of protein per serving and bursting with bold, layered flavors made from juicy 100% white meat chicken and real, creamy cheese. They’re a satisfying, no-compromise snack that fuels any hustle.”

Running during the key Spring and Summer consumption windows for the convenience store channel, the campaign includes:

• A digital brand program to generate awareness and trial
• Digital consumer offers available to participating convenience retailers
• A brand sampling tour with over 55 stops across the Southeastern and Midwestern U.S.

“Fuel Your Hustle is not just a campaign, it’s an opportunity for C-store operators to activate a top-selling brand during peak season,” said Taylor Brunn, Customer Marketing Manager for Convenience Channel at Home Market Foods. “Retailers are responding positively to the energy and flexibility of the program, which drives attention to the grill and brings new consumers to the brand.”

Home Market Foods^® is proud to announce the newest addition to the Eisenberg^® Butcher’s Special lineup: the Philly Cheese Frank. This bold, flavor-packed hot dog is designed to deliver the taste of a classic Philly cheesesteak in a convenient, mess-free format. 

Crafted from a juicy blend of premium beef and pork, the Philly Cheese Frank is infused with tangy onions, 100% real cheddar cheese and a proprietary blend of spices. It’s everything consumers crave in a cheesesteak—savory, cheesy, and flavorful—without the need for toppings or extra prep. 

Eisenberg has always stood for quality. What started as a small, family-run butcher shop in Chicago has grown into a trusted brand known for its commitment to premium ingredients. The Butcher’s Special line continues that tradition, with no artificial colors, flavors, fillers, or binders, just honest, delicious food made the way your local butcher would. 

The Philly Cheese Frank fits perfectly into today’s fast-moving food culture, where convenience and bold flavor go hand in hand. As consumers look for easy, indulgent options they can enjoy on the go, this hot dog delivers a crave-worthy experience with every bite. 

With the rising popularity of Philly cheesesteak-inspired flavors across foodservice and retail, this new variety gives operators and retailers a timely opportunity to tap into a growing trend. Whether served in a C-store roller grill program or as a menu feature in a quick-service setting, the Philly Cheese Frank offers strong appeal and an elevated eating experience. 

This latest innovation showcases the Eisenberg brand’s dedication to flavor, quality and consumer satisfaction. By packing premium ingredients inside the hot dog, it brings all the flavor and none of the mess, making it a standout product! 

The Eisenberg Butcher’s Special Philly Cheese Frank is ready to turn heads, boost menus, and satisfy the growing demand for creative, high-quality comfort food. With its unique twist on a beloved classic, it’s sure to become a customer favorite. 

For more information on how to bring the Philly Cheese Frank to your operation, contact your sales representative.